Hyatt Hotels & Resorts: Global Branding. Identity. Ecosystem Creation. Storytelling
Grand Hyatt brand went through a visual identity re-design. We developed a new logo, tone of voice and global guidelines including: in-hotel materials, print collateral, digital materials and building signage. The new identity was executed in 50+ hotels worldwide.
We were tasked to refresh the Hyatt Place brand identity in an effort to drive cohesiveness and align with brand personality. This new identity was executed in the 192+ hotels worldwide.
Developed a new logo, tone of voice and global guidelines including: in-hotel materials, print collateral, digital materials and building signage. The new identity was executed in 50+ hotels worldwide.
