American Forest Foundation: Concept Dev. Brand Film. Social. Digital. Donor Acquisition. Outreach Toolkit
“Like Trees”
In partnership with London-based mixed media artist Chris Kenny, we used twigs to illustrate the profound connection humans have with trees. And the immense danger facing both.
Biggest Challenge: Safely getting Kenny’s twig figures from the UK to Burlington, VT. Producing the entire thing in-house with a 5k production budget and not setting off the fire alarm with the fog machine
Biggest Opportunity: Sticks