Democratic National Committee: Concept Dev. Social. Cable TV

#DonaldWho

Protecting our youngest population

There are just some people we wish we never knew existed. For many, Donald Trump is hands-down on the top of that list. As much as those people would love to erase their terrible collection of memories, the past is the past. So, when the DNC asked us to come up with their response to Trump announcing a 2nd run at The White House, we focused our efforts on the ones we could protect—the 26 million Americans that have no idea who Donald Trump is.

Biggest Challenges: Rally our base without rallying his ego

Biggest Opportunity: Kids under 6